BRIEF
Dr. Kenolov is one of the few practising plastic and aesthetic surgeons in Bulgaria coming from a long line of doctors. In his branding he expressed a need for a professional and modern look to his brand that leaves a sense of trust in his clients.
PROBLEM SOLVING
I needed to find a way to convey the mission of a plastic surgeon without being explicit with imagery. This is why the main inspiration in this brand identity project is the golden ratio as a symbol of symmetry and beauty found in the natural world.
The dashed line as an element served two purposes - referencing the markings on the body that is part of plastic surgery as well as a way to distinguish the "K" in the arch of the golden ratio symbol that stands for the initials of Dr. Kenolov.
The colour palette is monochrome in soft blue colours that convey professionalism, trust and pristine environment.
